Scottish graphic designer Reilly is making fashion fans a little uncomfortable with Fakenews, his latest project. He took haute couture names, from Gucci to Yeezy, and turned them into likenesses of the regular old brands we deal with every day. The logos are so convincing that one might be fooled into thinking Marc Jacobs was always a pizza shop.
If you love high fashion, seeing your favourites houses reduced to less luxurious formatting might get under your skin. The ironic part? Reilly designs professional campaigns for Nike, Gucci, Belvedere Vodka, and other prestigious brands, and often has his work featured in trendy magazines, such as Vogue. That doesn’t mean he can’t poke a bit of fun at the industry that employs him.
Try to spot your favourite brand below, and see if you recognise it with its new look.